Texture Preferences of Chinese, Korean and US Consumers: A Case Study with Apple and Pear Dried Fruits
The present study aimed to understand the drivers of liking dried apple and pear chips with various One-of-a-kind Hair-On Hides textures among Chinese (n = 58), Korean (n = 58), and US (n = 56) consumers.The possibility of hedonic transfer from snack texture preferences to fruit-chip texture preferences was also investigated among Chinese and Korea